Expertise

I’m Deanna White, Brand Management Consultant and owner of the brand marketer, best known for building brands and bottom lines.

My core expertise is building strategic and measurable marketing programs that drive brand awareness, increase audience engagement and create deeper
customer relationships.

With over two decades of marketing and communication experience, I’m keenly focused on helping B2B, B2C and government organizations with…

Marketing Strategy

Communication Planning

Program Development

Project Management

Training

Having worked with Deanna for many years on many, many initiatives, I can honestly say she’s one of the very best in the business. No matter what the challenge or objective, she’ll deliver! Her broad spectrum of experience and expertise gives her an extraordinary advantage in all areas of marketing and communication, she’s also a treat to work with!

Steve MacDonald, Entrepreneur, Investor, Retired VP of Marketing and Growth Initiatives

Supply Arrangements and VOR Status

Government of Canada ProServices: Stream 10 – Project Management Services, Category 10.11: Communications Consultant
Government of Canada Temporary Help Services for the National Capital Region (NCR): Stream 10 – Communication Services Categories; 10.1 Communications, 10.3 Marketing and 10.5 Writer at Senior levels.
National Arts Centre (NAC): Marketing Strategy and Planning
National Capital Commission (NCC): Marketing and Communications

Add me to your preferred vendor list! deanna@brandmarketer.ca.

Visit my corporate site, the brand marketer to learn more about how I can help.

About

Deanna White

Wizard with Words. Marketer for Brands. Challenger of Status Quo.

I am a professor, team facilitator, senior advisor, and writer passionate about customer experiences and stakeholder engagement.

Leading marketing departments throughout my career, my communications roles have been at the executive level as Director of Marketing. Working with national brands, I’ve had the great pleasure of helping grow some amazing companies.

As a brand management consultant, I’ve built my reputation by allowing results to speak for themselves.

Deanna is one of those rare marketing professionals who combines a tremendous creative aptitude with years of practical hands-on marketing expertise, ensuring ideas she conceives are virtually always on the money.

David Longbottom, Brewery Owner, Investor, Board Member

Member of the Canadian Marketing Association and 1st of 20 recipients to achieve Chartered Marketer (CM) Designation, Executive Advanced Standing in Canada (2017).
Board member of the Eastern Ontario Council Chapter of the Ontario Institute for the Canadian Association of Management Consultants
Member of the Canadian Marketing Association 2024-2025 Customer Experience Council
Professor at Algonquin College of Applied Arts and Technology, School of Media and Design and School of Business
Professor and Program Coordinator for Marketing Management – Digital Media at Lambton College Ottawa

When not building creative marketing programs or teaching about it, I engage in other creative pursuits that bring me joy.

Blog

Elevate your Brand.

My blog. Elevate your Brand teaches you how to deliver brand value.

I share tidbits of branding goodness including helpful case studies, marketing tips, trends & best practices.

Opt-in to receive a monthly notification of new articles. In the meantime, I invite you to spark a conversation with me on social media.